Digital Marketing Specialist Resume Example & ATS Guide
Land top marketing roles with an ATS-tested resume showcasing verified ROAS, technical SEO growth, and CAC optimization.
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Julian Brooks
Professional Summary
Data-driven Senior Digital Marketing Specialist with 6+ years managing $1.8M+ annual paid media budgets across Google Ads, Meta, and programmatic search. Generated $6.4M in pipeline revenue while reducing Customer Acquisition Cost (CAC) by 28% through SEO and conversion rate optimization.
Work Experience & Quantified Metrics
- Managed $150K monthly Google Search & Performance Max campaigns, achieving an average 4.2x ROAS across enterprise SaaS products.
- Spearheaded programmatic technical SEO revamp, boosting non-brand organic search traffic by 165% (+420K monthly sessions).
- Built multi-touch attribution models in Google Analytics 4 (GA4) and Looker Studio to track omni-channel conversion velocity.
- Scaled paid social (Meta & LinkedIn Ads) with $65K monthly budgets, generating 12,000+ MQLs at a 32% lower CAC.
- Conducted 35+ A/B landing page tests in VWO and Unbounce, increasing demo request conversion rate from 2.8% to 4.4%.
- Automated weekly lead nurturing workflows in HubSpot, engaging 85K enterprise subscribers with an average 36% open rate.
Education
Core Skills & Competencies
🎯 Critical ATS Keywords in this Resume
100% ParsableEnterprise applicant tracking systems (Workday, Taleo, Greenhouse) scan for these exact competencies:
⏱️ 6-Second Recruiter Scan Insights
What Hiring Managers Look For: Ad spend managed ($), ROAS ratios (4x+), and quantified organic traffic lifts (%).
Junior vs. Senior Differentiator: Junior marketers list social media posts; senior growth leads prove revenue attribution and CAC reduction.
Common Red Flag to Avoid: Failing to connect marketing activities directly to revenue.
Frequently Asked Questions About Digital Marketing & Growth Specialist Resumes
How to highlight SEO and PPC on an ATS resume?
Group your skills into Paid Acquisition, Organic/SEO, and Analytics, and attach hard ROAS and traffic percentages to bullet points.
Need to optimize your CV bullet points?
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