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Social Media Manager Resume Example & Growth ATS Guide

Land top brand and agency social leadership roles with an ATS-compliant resume emphasizing viral video growth, paid Meta/TikTok ROAS, and community engagement.

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Verified Candidate Persona & Experience Blueprint

Chloe Davis

Senior Social Media & Community Growth Manager
πŸ“ New York, NY
πŸ“ž +1 (555) 089-2941
βœ‰οΈ chloe.davis@privacycv.demo

Professional Summary

Results-driven Social Media Manager with 6+ years of experience scaling organic and paid communities across TikTok, Instagram, LinkedIn, and YouTube. Grew brand followings from 45K to 620K+ while increasing engagement rates by 4.2x. Managed $650K annual paid social budgets delivering a 4.1x blended Return on Ad Spend (ROAS).

Work Experience & Quantified Metrics

Lead Social Media Manager β€” GlowUp Lifestyle Brands February 2021 – Present
  • Built and executed end-to-end TikTok and Instagram Reels strategy, producing 14 viral videos with over 1M+ organic views each.
  • Scaled company social following from 85K to 650K across all channels, generating $1.8M in attributed direct e-commerce revenue.
  • Directed influencer partnership campaigns with 45+ creators, lowering customer acquisition cost (CAC) by 28%.
Social Media Specialist β€” Verve Digital Media Agency July 2018 – January 2021
  • Managed daily publishing and content calendars across 6 client accounts using Sprout Social and Hootsuite.
  • Spearheaded community management, decreasing customer comment response turnaround times from 6 hours to 45 minutes.

Education

Bachelor of Arts in Media Communications & Marketing β€’ New York University (NYU)
2018

Core Skills & Competencies

Social Media Strategy & Editorial CalendarsShort-Form Video Production (TikTok / Reels)Paid Social (Meta Ads Manager, TikTok Ads)Community Engagement & ModerationInfluencer Outreach & Contract NegotiationsAnalytics (Sprout Social, Google Analytics 4)CapCut, Premiere Pro & CanvaSocial Listening & Trend IdentificationBrand Voice & CopywritingAttribution & ROAS Optimization
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🎯 Critical ATS Keywords in this Resume

100% Parsable

Enterprise applicant tracking systems (Workday, Taleo, Greenhouse) scan for these exact competencies:

βœ“ Social Media Managerβœ“ TikTokβœ“ Instagram Reelsβœ“ Meta Adsβœ“ ROASβœ“ Community Managementβœ“ Sprout Socialβœ“ Influencerβœ“ Engagement Rateβœ“ CAC

⏱️ 6-Second Recruiter Scan Insights

What Hiring Managers Look For: Marketing directors scan immediately for verified follower growth numbers, video view counts (millions), and e-commerce revenue attribution.

Junior vs. Senior Differentiator: Senior social managers highlight creator contract management, paid-and-organic synergy (ROAS), and full-funnel customer acquisition impact.

Common Red Flag to Avoid: Listing vanity follower numbers without explaining the business impact, engagement percentage, or conversion revenue.

Frequently Asked Questions About Social Media Manager Resumes

Should a social media resume include links to profiles or portfolios?

Yes. Include links to brand accounts you scaled or your portfolio link showcasing viral short-form video reels and campaign analytics.

How can I customize this resume for B2B LinkedIn roles?

Click 'Customize This Resume in Workspace' to emphasize LinkedIn thought leadership, employee advocacy, and B2B lead generation metrics.

What social metrics (engagement vs. ROAS) matter most on a resume?

Include follower growth percentages, viral engagement rates, ROAS on paid social campaigns (Meta, TikTok), and community size.

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